![]() Since then, platforms including Facebook, YouTube and Caffeine have been signing more gamers to exclusive deals, including Jeremy “Disguised Toast” Wang, Jack “CouRage” Dunlop and Rachell “Valkyrae” Hofstetter.įorbes estimates Mixer will pay Grzesiek $20 million over three years, even though his 7 million Twitch followers has translated into less than a million on the nascent platform. Blevins had around 250,000 premium subscribers in March 2018 and a year later was down to about 20,000, according to TwitchTracker. Mixer’s announcement of the Ninja deal had the feel of a major league free agency press event and triggered an expensive chase for talent. Blevins himself was caught in a controversy after he said in August 2018 he wouldn’t stream with women because of possible relationship rumors that could emerge.Ĭontroversies aside, it’s a ripe time to cash in. His audience has stuck with the Swedish gamer, though he remains the most subscribed-to individual on YouTube. 2, with $15 million) has lost partnerships because of anti-Semitic and racist videos. There is no government agency overseeing decency on streaming sites and the personalities making the most noise aren’t always peddling the most high-minded material.įelix “PewDiePie” Kjellberg (No. Both gamers were cashing in on Microsoft’s desperation to give relevance to Mixer, which lags Facebook, YouTube and Twitch in total gaming hours watched, according to both Palo Alto-based streaming toolmaker StreamElements and Chicago-based data analyst Arsenal.gg. ![]() Three months after Ninja signed with Mixer, Michael “Shroud” Grzesiek, a former Counter-Strike: Global Offensive pro who retired in 2018 at 23 (No. Blevins’ third time being interviewed by Jimmy Fallon was in 2019, when he was the most talked-about gamer on Twitter. ![]()
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